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⚡ Upfront Integration Advices

Best practices to maximize player adoption of Upfront payments using Merso Pay.

📖 Addendum B: Merso Pay – Upfront Payment Playbook

This Addendum forms part of the Merso Merchant Agreement. It outlines UX, messaging, launch tactics, and optimization strategies to maximize player adoption of Upfront payments using Merso Pay within your game or marketplace.

🎨 B.1 Core UX Guidelines

1. Payment Option Placement

At Checkout: Upfront payment must be clearly offered alongside PNPL and any other supported payment methods.

💬 Suggested Language
"Pay in full with Merso Pay – Instant ownership."

2. Product Page Display

✅ Proven Best Practice
Display the full price clearly and reinforce the benefit of instant ownership and unrestricted usage.
💡 Example
"Buy now for $100. Instant ownership. No restrictions."

3. Mobile Optimization

Ensure the Upfront payment option:

  • ✓
    Is clearly visible above-the-fold
  • ✓
    Requires minimal taps to complete
  • ✓
    Does not introduce additional confirmation steps compared to standard purchases

The flow should feel identical to a traditional in-game purchase.

💬 B.2 Messaging Principles

✅ Always Say:

  • ✓
    "Pay once. Own instantly."
  • ✓
    "Full ownership from day one."
  • ✓
    "No installments. No restrictions."
  • ✓
    "Instant access."

❌ Never Say:

  • ✗
    "Subscription"
  • ✗
    "Recurring payments"
  • ✗
    "Installments"
  • ✗
    Any wording that implies delayed ownership or conditional access

Messaging should reinforce simplicity, speed, and certainty.

❓ B.3 Player Education – How Upfront Payments Work (FAQ)

You may publish the following in your player FAQ, onboarding, or checkout screens:

Q: How does Upfront payment work?
You pay the full price of the item in a single transaction and receive immediate ownership.
Q: Do I get the item right away?
Yes. The NFT is transferred directly to your wallet and is ready to use instantly.
Q: Are there any restrictions on the item?
No. You can use, transfer, resell, or stake the item immediately, depending on the game's mechanics.
Q: Are there any extra fees or future payments?
No. This is a one-time payment with no additional obligations.

🚀 B.4 Launch Campaign Toolkit

For a successful rollout of Upfront payments, we recommend the following promotional actions:

🎮 In-Game Messaging

Feature banner or modal:

"Pay in full with Merso Pay – Instant ownership, no strings attached."

📱 Social Media Post

"Prefer instant ownership? You can now buy assets outright with Merso Pay. One payment. Full control. Start playing immediately."

💬 Discord / Telegram Announcement

"Merso Pay now supports full upfront payments! Buy your assets in one click and own them instantly. No installments, no restrictions."

📧 Optional Email

Subject: "Instant Ownership with Merso Pay"
Body:
"We've added a new way to pay with Merso Pay. Purchase your assets in a single transaction and enjoy full ownership immediately. Available now at checkout."

📈 B.5 Performance Optimization Strategy

Merso can collaborate with the Merchant to test and optimize conversions for Upfront payments using the following tactics:

1. Pricing Clarity

Always show:

  • →
    Full price with no conditional messaging
  • →
    Clear contrast between BNPL and Upfront options

2. High-Impact CTAs

Test button and promo copy such as:

  • →
    "Buy Now – Instant Ownership"
  • →
    "Pay in Full"
  • →
    "Own It Now"

These CTAs perform best with users who value speed, simplicity, and control.

📋 Quick Reference

Section Key Takeaway
B.1 Core UX Instant ownership, minimal friction
B.2 Messaging Emphasize speed and full control
B.3 FAQ One payment, no restrictions
B.4 Launch Toolkit Multi-channel announcement strategy
B.5 Optimization Clear pricing, high-impact CTAs